The Gordon School of Business and Artificial Intelligence (GSB) is the educational arm of the Swiss Institute of Artificial Intelligence (SIAI) — a school created to train leaders who can think beyond technology, beyond business, and beyond themselves.
Unlike conventional business schools that teach management techniques or AI programs that teach coding, GSB integrates strategic reasoning, quantitative modeling, and institutional design into a single intellectual discipline: Institutional Intelligence.
GSB exists to shape a new kind of leader — one who understands how algorithms transform organizations, how markets behave as intelligent systems, and how institutions evolve in response.
Mission
The mission of GSB is to redefine executive education for the AI era.
Our goal is to produce leaders who are not only fluent in the language of data but also fluent in the logic of power, systems, and structure.
Every program at GSB rests on three foundational principles:
- Analytic Literacy – The ability to think in models, measure uncertainty, and reason with data.
- Institutional Awareness – The insight to understand how incentives, hierarchies, and governance shape decisions.
- Strategic Detachment – The discipline to act with clarity amid political and organizational complexity.
At GSB, leadership is not measured by position but by intellectual composure — the capacity to analyze deeply and decide wisely.
Programs and Structure
GSB’s core offerings center on Executive AI and Data Science education, structured through immersive programs and modular residencies across Europe and beyond.
- Executive AI MBA – A flagship program combining the quantitative depth of data science with the strategic insight of an MBA. Participants learn to interpret organizations as systems of information and influence.
- Executive Doctorate in Business Administration (E-DBA) – Designed for senior leaders and researchers exploring applied intelligence and organizational transformation.
- Custom Institutional Programs – Tailored sessions for governments, financial institutions, and technology firms seeking to integrate AI frameworks into leadership and policy.
All programs are delivered through SIAI’s Summit Network — a global cycle of academic residencies and executive gatherings in Zurich, London, Dubai, and Tokyo. This rotating structure ensures that learning is embedded in both reflection and exposure to diverse institutional contexts.
Pedagogy and Philosophy
GSB’s pedagogy is grounded in European intellectual tradition — disciplined, reflective, and quietly exacting.
Each module combines case-based reasoning, analytic modeling, and philosophical inquiry, cultivating not only competence but judgment.
Our philosophy is that intelligence precedes innovation: before building systems, one must understand systems.
GSB thus rejects the modern trend of fast education; instead, it builds depth before scale — producing fewer graduates, but of higher institutional weight.
Integration with SIAI and GIAI
GSB operates as the educational pillar within SIAI’s broader structure and is academically anchored by the Mathematical Data Science Association (MDSA) in Zurich.
Research from the SIAI Research Division directly informs GSB’s curriculum, ensuring that every course reflects ongoing developments in AI, data science, and institutional analysis.
Through its partnership with the Gordon Institute of Artificial Intelligence (GIAI) and The Economy network, GSB positions its graduates within a global ecosystem that connects education, research, finance, and policy.
Vision
The Gordon School of Business and Artificial Intelligence represents more than a new institution — it represents a new paradigm for leadership.
It is built for those who recognize that AI is not merely a tool but a structural transformation of human decision-making.
Our graduates do not chase technological trends; they govern them.
They do not manage complexity; they design clarity.
And above all, they embody the quiet confidence that defines the next generation of institutional leaders in the AI age.